Equipment

Callaway introduces new Great Big Bertha lineup

Published

9 months ago

Oct 25, 2022

Callaway Golf has today unveiled its new Great Big Bertha family of clubs.

The ultra-premium lineup includes driver, hybrids, fairway woods and irons, with all hitting retail on November 11, 2022.

In contrast to the Rogue ST line, Callaway envisions the GBB family as a more targeted product that will appeal to a smaller audience of slower swing speed players looking for easier distance.

Great Big Bertha Driver

Engineered with an ultra-lightweight design in design for unmatched distance characteristics, the Great Big Bertha driver is nearly 30g lighter than the Rogue ST MAX driver.

To increase MOI, Callaway engineers paired a lightweight Triaxial Carbon Crown with a Forged Carbon Sole. With all this discretionary weight, the engineers moved the CG lower and deeper in a bid to enhance forgiveness, while the steel sole plate is designed to make it easier to hit a draw.

The driver includes a Jailbreak Speed Frame that is powered by A.I. in design for enhanced horizontal and torsional stability. All this stability bids to promote increased ball speed across the face.

In addition, Callaway has now included spin optimization in its industry-leading A.I. face technology. The new formula bids to increase ball speed while lowering spin to increase total distance.

Available Lofts: 9°, 10.5°, 12°
Pricing: $699.99

Great Big Bertha Irons

By leveraging materials that are typically reserved for drivers, Callaway generated up to 96g of discretionary weight and precisely repositioned this saved weight in their new irons in design to increase launch and forgiveness.

The Great Big Bertha iron features the thinnest titanium face the brand has ever used in an iron. On top of that, it’s also the lightest. In addition, the Commercially Pure Grade 4 (CP4) Titanium body flexes more at impact than traditional steel and works together with the thinner face in a bid to transfer more energy to the ball.

The Tungsten Speed Cartridge features up to 145g of high-density tungsten, which is designed to provide increased speed and launch by giving Callaway the deepest center of gravity they’ve ever achieved in an iron. This level of tungsten is a 133% increase over Rogue ST Max and the most ever in a Callaway iron.

The forged titanium face is optimized to increase speed and improve spin consistency, while the brand’s urethane microspheres bid to enhance sound and deliver a softer feel while still allowing the face to flex for more ball speed.

Available Lofts: 4-SW
Pricing: $449.99/stick

Great Big Bertha Fairway Woods

Featuring a titanium face and body, 53% of the total head weight of the Great Big Bertha Fairway Woods is made up of discretionary weight. This weight savings enabled Callaway to create a larger, more forgiving footprint and an ultra-low CG that steel does not allow.

The titanium face is uniquely optimized for each fairway wood head through A.I. for enhanced ball speed and spin consistency in a powerful design. Callaway’s Jailbreak with Batwing Technology pushes stiffness to the perimeter while still allowing the face to flex for high ball speeds across the face.

The fairway woods feature a lighter, stronger triaxial carbon crown that saves a significant amount of weight. The Forged Carbon sole also aids in weight savings and relocates the CG in design to create a slight draw bias. With all this discretionary weight, Callaway engineers also leveraged 50g of internal tungsten and a 15g steel plate on the sole in order to create an easier, higher launch.

Available Lofts: 3w, 5w, 7w, 9w
Pricing: $499.99 each

Great Big Bertha Hybrids

In their Great Big Bertha hybrids, Callaway engineers leveraged a titanium face and body, resulting in 100g of discretionary saved weight. After extensively reviewing performance characteristics, this weight was then redistributed in design to enhance ball speed, improve forgiveness, and promote an easy launch.

The titanium face has been uniquely optimized through A.I. in a bid to enhance ball speed and spin consistency in a hybrid construction, especially on off-center hits. And for the first time ever in a hybrid, the A.I. designed Jailbreak with Batwing Technology seeks to increase stiffness in the perimeter while allowing the face to flex for high ball speeds across the face.

In addition, a lighter, stronger Triaxial Carbon Crown saves significant weight vs. a traditional steel crown. The Forged Carbon sole plate also aids in weight savings and relocates the CG in design to create a slight draw bias. All this saved weight is then meticulously redistributed to promote high launch and more forgiveness.

With the substantial amount of discretionary weight available from titanium, Callaway engineers also redistributed up to 78g of weight between internal tungsten and the sole plate in a bid to promote faster ball speeds and a higher launch.

Available Lofts: 3H, 4H, 5H, 6H, 7H, 8H
Pricing: $449.99 each

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Gianni Magliocco

Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

14 Comments

Jason

Oct 27, 2022 at 7:24 am

Kudos Callaway marketing and pricing departments! You have ensured that I will never consider buying a new Callaway club. Pricing is an absolute joke.

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Jason

Oct 27, 2022 at 7:22 am

Kudos Callaway marketing and pricing departments! You have ensured that I will never consider buying a new Callaway club.. Pricing is an absolute joke.

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Ned

Oct 27, 2022 at 5:49 am

Shades of PXG there’s no way any club is worth 2-3 times any other club out there. I can see a massive sale in 6 months or so.

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ericsokp

Oct 26, 2022 at 8:06 pm

At these prices I’m going to go out on a limb and predict that these will be taking up a lot of shelf space about this time next year.

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Jim

Oct 26, 2022 at 1:55 pm

The pricing on these is completely out of control. Who would pay $450 per iron? And $700 for a driver. You can buy much better clubs even within their own lineup for much less money. The cost of golf lately is not only out of control but is going to drive people away from the sport, not to mention the club manufacturers as most sane people will look to the used market instead. Between golf clubs and cars the prices are too high for most people to afford. When is too much too much for these companies?!

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James Sparks

Oct 26, 2022 at 12:11 pm

Agree the prices are out of control

Reply Report comment
Dunce

Oct 26, 2022 at 9:57 am

You’d be better off taking the money you’d spend on these and put it towards lessons.

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Garrett D

Oct 25, 2022 at 10:55 pm

Callaway is kind of lame-Ooooo.

I’ll take my Mizuno, Srixon, and Titleist any day over their stuff. I could probably buy 3 full sets for one of their ridiculously overpriced game-improvement sets.

If I see someone w these clubs, in my head I will think to myself this person is trying to cheat the game no matter what the cost. Practice, not purchase.

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Sef

Oct 25, 2022 at 7:56 pm

In a bid to do this, bids to do that, can I lend you a thesaurus brother?

Reply Report comment
geohogan

Oct 25, 2022 at 7:42 pm

Just bought six club set, JPX919 on ebay for less than $300 with graphite shafts.

Now that is a “forgiving” set of clubs.

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Bryan

Oct 25, 2022 at 1:03 pm

$450 per iron is insane! Almost feel like this is being released at this price so when their next flagship line comes out and is only priced at $300 an iron people will think it’s a bargain. Or not.

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Geno4952

Oct 25, 2022 at 11:00 am

So…. without adding an overpriced putter to the lineup, woods and irons would cost me… $5299.89 plus tax. (8% in NY state). ARFKM??? Might as well add in the lawyer cost for the divorce as well.
And they want to bring more young people into the game. Come on Suzie… we’re going to the bank to get a loan for your new clubs. This is definitely getting ridiculous.

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Zach

Oct 25, 2022 at 9:13 am

These prices are getting out of hand. Who’s going to pay that much for game improvement irons?

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- Brandon
  
  Oct 25, 2022 at 10:15 pm
  
  Rich Asians who don’t want another set of Honma Berres or XXIO. Pretty much the only market I see for these.
  
  Reply Report comment

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Equipment

Voting is live: 2023 GolfWRX Members Choice presented by 2nd Swing!

Published

9 hours ago

Jul 10, 2023

GolfWRX Staff

We’re proud to partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2023! 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

The bedrock of GolfWRX.com is the community of passionate and knowledgable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, or is armed with such in-depth information about the latest technology and gear.

On that note, we just launched our 2023 GolfWRX Members Choice awards, and the polls are now open.

We want to hear from you, not just with a vote but with your comments too!

Please vote in the Members Choice categories below!

And don’t forget to comment with the reasoning for your choice!

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Equipment

GolfWRXers put the Full Swing KIT’s accuracy to the test

Published

12 hours ago

Jul 10, 2023

GolfWRX Staff

Last month, four GolfWRX forum members traveled to The Grand Golf Club at the Fairmont Grand Del Mar in San Diego, California, to test the Full Swing KIT launch monitor and to see how it stacks up against other launch monitors. If you’re not familiar with the Full Swing KIT, development began when Tiger Woods requested a launch monitor he could trust on the range as much as he trusted his Full Swing simulator in his own home. Later, the KIT earned Tiger’s seal of approval and has been seen with him at every tournament he’s played in since its release.

Check out the video below to see if the KIT can earn the seal of approval from our four WRXers — @zap311, @double or triple?, @hatrick11, and @SwingBlues — just like it did from Tiger Woods himself.

GolfWRX members on the KIT’s accuracy

zap311: “The Full Swing team seems obsessed with accuracy when it comes to the KIT – The team talked about how this product officially shipped about 18 months ago and they are already on firmware release #20. They said they are regularly releasing updates (overnight via WiFi) to continuously improve accuracy and performance. That is pretty awesome and it’s nice to hear that they are not a company that “ships it” and moves to the next thing. I think they are on the right track since I saw virtually no differences in the data when testing vs. GCQuad and Trackman today.”

double or triple?: “In some cases the difference was less than half a degree on launch and less than 50 rpms on spin.”

hatrick11: “The differences were statistically nonexistent. I think it’s hard to believe for a lot of people when you think about the huge price disparity, but I can’t state enough how close the Full Swing was to trackman every single time, for each of us.”

“Outside, the data is just really really accurate. I know my numbers and know this particular range very well and the KIT was spot on all day. I also had some very variable quality golf balls in the bucket I hit and there was really only one spin rate in the whole session that had me raising my eyebrows at all.”

SwingBlues: “The GolfWRX Full Swing/WRX Experience showed Full Swing KIT produce numbers the same as the GC Quad (GC4) and the Trackman4. Dollar wise, both LMs are easily north of KIT, so this is HUGE to stand up there with the bigger boys on the Podium. For me, it seems more “apples to apples” to compare KIT to GC3. My own testing validates what we saw at the Experience. It shows critical data points like spin, carry, ball speeds are dead on or almost dead on for 40 yards and up on both GC3 and KIT.”

More on the Full Swing KIT

zap311: “The versatility of viewing data is impressive – Depending on usage, everyone has different preferences for viewing data. You have on-device, phone, tablet, monitor, smartwatch, or audio/headphones. I’m pleased to say that Full Swing covers all of these. You can use the app on iOS devices (they said Android is planned for the future). This includes viewing your last shot on the Apple Watch with a few options and turning on audio playback of your preferred metrics following each shot. I’ll post screenshots of this later. You can also choose between 4 data points or 1 data point on the device itself. It was easy to use the app to customize the top 4. For example, I was able to quickly change from launch angle on irons to swing path on driver.

“The KIT was very easy to use – Once you spend a few minutes learning the app and settings, it is very simple to select a club, line up the target line, and fire away. You don’t have to use a level or a laser to line up. KIT uses the built-in camera to tell you where to line up within the app or on-device screen. I was also able to boot up the KIT in less than a minute and drop it down on the tee box for our on-course trial today. Because of this simplicity, I can see it being more practical to bring to the course…

“The Full Swing team really thought through usability for the KIT. You can see up to four data points on the device’s OLED screen. You can see all 16 data points on your iPhone/iPad along with a video replay of the shot, you can view one primary metric from your Apple Watch, and you can enable audio playback for any of the 16 data points. For me, this was a dream as a full iOS user. One other feature I like is that you can star a particular shot to save it. You can also send shot data + the video recording to your coach if you want.”

double or triple?: “I was able to meet the teaching pro at the range I’m using for testing – PGA teacher/member Ryan Kolk. He and his team have 4 units amongst themselves and use them both personally and with their students during lessons. Ryan spent time dialing in his knowledge of the range balls vs proV1x (gamer) to better understand the FSK and he believes the consistency is there with the FSK and within trackman and GC/Foresight models. His preference is to use FSK while testing shafts and new product before using them in his personal playing bag which as a GolfWRX member is 100% appreciated. For his better students, he believes the information like Face to Path and Club Path that FullSwing Kit offers is great to help them understand what their swing is doing and use that information to better themselves.”

hatrick11: “It’s nice to know I can get super useful practice sessions in at my house, and can do in in ~20 min stints; with two little kids at home I can’t just go out for frequent or lengthy range sessions, so this is super valuable and I think will help me keep my game from degrading and allow me to spend my limited free time enjoying the occasional round with friends. In particular with the KIT, as opposed to the cheaper monitors or the other “mid tiers” like GC3, seeing path and face-to-path data is the key item that makes my practice sessions useful…when I am grooving it my path is almost always between 0-2* out to in, with face control being the main thing I need to work on. When my game goes sideways I start coming more in to out, and combined with face consistency being an ongoing issue, that brings the bad left miss into play. Previously I have struggled getting real use out of net practice, because the feels don’t always match reality. This data and video evidence really helps keep me honest, so it was great to see that I was eventually able to get that piece dialed in with KIT.”

SwingBlues: “One feature I am really starting to like is how easy to see the video of each shot. My buddy was not hitting it well, we went to the video and we could see the takeway was too far to the outside.”

“Using the app, it will display all 16 data points. Below is an example of one of my iron shots. Pretty impressive data captured by KIT. On KIT itself, the launch monitor display can be configured to show a single data point, or it can show a grid of 4 data points where the golfer choose which ones to display!”

Head over to the thread for more comments, reviews, and future updates as our members continue to test the Full Swing KIT. Don’t forget to become a member today for future opportunities like this, plus product member testing and giveaways!

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