To celebrate 30 years in business, Lancashire bed and upholstery manufacturer Sweet Dreams launched an anniversary competition for retailers in the autumn – and the first three winners have been announced.

The competition was open to stores placing orders for models from Sweet Dreams’ new Anniversary collection, and the prize was a free bed.

The winners (with more to come) were: Terry’s Bed Centre of Nuneaton, with a Carnival 2000; New Divan Man of Chesterfield, with a Celebration 3000; and The Sleep Centre of Middlesbrough, with an Occasion Silk 1000.

Nick Williams, Sweet Dreams' sales manager, says: “It’s always gratifying to create winners and we’re sure both the stores and the ultimate owners of these rather wonderful luxury beds will be delighted."